Portland State Athletics has named Rashad Floyd to the newly-created role of General Manager for the Vikings Football Program. Floyd will spearhead efforts in NIL development, branding, strategic planning for the football program and creating a long-term vision.
Floyd will work alongside new Head Coach Chris Fisk. His role will be a catalyst in a new era of Vikings Football. In addition to building pride on the field, Floyd will lead the development of an integrated NIL and brand ecosystem, cultivating strategic relationships with alumni, business leaders, supporters, and recruits to unlock long-term value, storytelling opportunities, and sustainable growth for the program.
“I’m coming home to Portland State to reignite the Viking spirit and build something bigger than the scoreboard—a fearless culture that serves as a conduit to our community, restores pride across our city, reconnects our alumni brotherhood, and aligns us with brands and businesses that will shape a sustainable, athlete-first NIL model,” said Floyd.
Floyd will work closely with the coaching staff and athletic department leadership to provide insight, mentorship, and guidance, using his experience at the collegiate and professional levels to elevate the program.
Floyd is a 2001 graduate of Portland State who starred in football and basketball. He was an All-American cornerback on the Vikings’ 2000 FCS Playoff team. He starred in the Arena Football League for a number of years following graduation, earning All-Arena honors and winning Arena Championships. Floyd was a 2024 inductee into the Portland State Athletics Hall of Fame.
Rashad is an Emmy Award–winning filmmaker, producer, and director, and the founder of Heart & Hustle Productions, a creative studio specializing in cinematic marketing campaigns, branded commercials, and sports documentaries. His work has earned multiple Emmy nominations and has been featured across global platforms for iconic brands and organizations including Nike, Jordan Brand, Red Bull, Footlocker, Dicks Sporting Goods, Las Vegas Raiders, Seattle Mariners, New York Liberty, and leagues such as the NFL, NBA, and MLB. Known for his authentic storytelling and athlete-first perspective, Floyd’s work blends culture, competition, and purpose—delivering premium content that resonates on the biggest stages in sports and branding.
